Ben Mack is the marketing genius credited with having sold a-quarter-billion-dollars in yo-yo's in two years. He has received two national awards from the American Marketing Association: an Effie for his strategy on YoMega Yo-Yos and the Edison award for the launch of the Michael Jordan Cologne. Three years ago Mack left the corporate life, as Senior Vice President at BBDO, Director of Brand Strategy on Cingular where he was lead strategist on a half-billion-dollar advertising budget. Ben is author of a wide variety of books from his bestselling business book Think Two Products Ahead, to the best selling book on fire eating ever published, How To Eat Fire With Little or No Pain and the conscious thriller, Poker Without Cards. Currently, Ben Mack consults with and coaches established entrepreneurs and business owners about how to maximize profitability by Thinking Two Products Ahead.