Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 39 other business books. His books have sold 14 million copies worldwide. And his guerrilla concepts have influenced marketing so much that his books appear in 41 languages and are required reading in MBA programs worldwide. Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States -- as Senior VP at J. Walter Thompson, and in Europe, as Creative Director of Leo Burnett Advertising. A winner of first prizes in all the media, he has been part of the creative teams that made household names of The Marlboro Man, The Pillsbury Doughboy, Allstate's good hands, United's friendly skies, and the Sears Diehard battery. Jay has written for Entrepreneur Magazine, Inc. Magazine, and the Microsoft Website, as well as numerous other publications. He is the Chairman of Guerrilla Marketing International. His Guerrilla Marketing is series of books, workshops, CDs, DVD's, an Internet website, and The Guerrilla Marketing Association -- a marketing support system for small business. Most of all, Guerrilla Marketing is a way for business owners to spend less, get more, and achieve substantial profits. Here, to transform you into a marketing guerrilla -- is The Father of Guerrilla Marketing -- Jay Conrad Levinson.